Course with Milena
Milena — Twenty Minutes Selling to the CFO
Selling to CFOs in twenty minutes, rehearsed 1:1 against an economic buyer who ignores features and attacks your assumptions. Four sessions ending in a one-page business case, with payback stated in months and defended through three follow-up challenges.
What you’ll master — Outcomes you can use
- The rep states payback in months with defensible assumptions and survives three follow-up challenges without retreating to features
Your tutor
A CFO who has approved and killed software business cases for fifteen years.
The plan — What’s inside
- The Number And Its Assumptions
- What Gets Displaced From The Budget
- What Happens If This Slips Two Quarters
- The One-Page Business Case
4 parts
Questions about this course
What does a CFO actually want to hear in a twenty-minute sales meeting?
Selling to CFOs in twenty minutes, rehearsed 1:1 against an economic buyer who ignores features and attacks your assumptions. Four sessions ending in a one-page business case, with payback stated in months and defended through three follow-up challenges.